Britain's Sportsgear Trends

Where do the UK's biggest sneaker-heads live? Who expanded their athleisure wear collection the most since 2018? Considering the most populated cities and towns in each region, we map changing sportswear, shoes, and accessories trends per location, gender, and age.

Highest change in demand all sportsgear

vs 2018

Highest change in demand shoes

vs 2018

Highest change in demand clothing

vs 2018

Highest change in demand accessories

vs 2018

Gender view

Total sportwear sales 2018-22

Male sportswear

Female sportswear

% change in demand

Male sportswear

Since 2018

Female sportswear

Since 2018

Age view

Total sportwear sales 2018-22

Adult sportswear

Kids sportswear

% change in demand

Adult sportswear

Since 2018

Kids sportswear

Since 2018

Higher demand

Lower demand

Higher demand

Lower demand

Higher demand

Lower demand

Higher demand

Lower demand